Our philosophy is founded on basic, salient principles...

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Our philosophy is founded on these basic principles:


• The long-term care industry meets a vital need in our society. It should be governed by the highest standards of professionalism and committed to delivering quality care.


• Consumers of long-term care deserve to be treated with honesty, respect, and consideration.


• Consumers need access to reliable information about long-term care providers. Choosing a provider can have a major impact on quality of life. The more information consumers have, the better their choices will be.


• The long-term care industry needs more uniform information standards to reward professionalism and prevent fraud and abuse.


• Providers of quality care deserve to be recognized for their commitment to the people they serve.

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